Resources Library by ANA

'Power of laughter'

This presentation will demonstrate inspiration in the following ways:-inspiring innovation in the measurement of actual audience reaction to content-new insights to inspire and inform the creation of visual content and the scheduling of advertising...

Catalogue: Congress 2014: What Inspires?

Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison

Company: GfK

June 15, 2014

Does facial coding generalize across cultures?

High growth Asian markets present huge opportunities for advertising and marketing industries. Self-report tools that have been validated over thousands of ads in western markets are useful, but less reliable, in Asian cultures due to the prevalence...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Jay Turcot, Pankaj Jha

Company: KANTAR TNS Malaysia

June 15, 2014

Happy shoppers

A key question for Asian retailers is the degree to which 'soft factors', such as shopper reactions to branding or in-store experiences, impacts satisfaction and shopper spend. In Indonesia, answering this question is complicated by the respondent's...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Alastair Gordon, Mamik Leonardo, Dwinarizki Setyorini, Farquhar Stirling

Company: Deka Marketing Research

June 15, 2014

Do emotions in advertising drive sales?

Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure people’s tacit emotional responses to ads, and then model the...

Catalogue: Congress 2013: Think Big

Authors: Evan Kodra, Rana El Kaliouby, Daniel McDuff

June 15, 2013